We are driven by our never complacent indie spirit where the sky`s the limit. This approach is initiated by Lev and Alina and lived by the entire organization. Our boundless curiosity fuels our search for the extraordinary, whether it`s a moment of pleasure in nature or an experience of generosity in our shops. Where fresh goes, beauty follows. We`re pioneers—in product, in experience, in culture, and in process. We believe that fresh is more than what it sells; it`s the emotional connection to the brand that we call the sixth sense. It’s the heartfelt experience we craft for our people and our guests